10 Reasons Why Start-Ups Should Choose WordPress over HubSpot

As with any industry, in the world of online marketing there are myriad ways to spend your money – some of which are more effective than others. For example, if you’re a start-up company and need to get a jump on your new industry, you can immediately start finding companies and causes eager to take the money you haven’t yet earned with the promise of returning a greater income as a result. From cost-per-click advertising to e-books to consultancy to marketing firms and beyond, you can easily find your new company deep underwater before you’ve even brought in your first customer. Possibly one of the worst offenders of this is marketing automation super-giant HubSpot. If you’re not yet familiar with the company, basically they charge companies of varying sizes to provide them a large range of marketing and content management services. If you’re like most budding entrepreneurs, you’re either thinking: Why would I pay for that when I can use WordPress? or Sounds great! Sign me up! Before you consider blowing thousands on CMS software, let’s run down your choices a bit. 1. Cost/Value Let’s start with what most of us already are thinking: HubSpot is expensive and WordPress is free. The rest of this list will primarily break down the value of HubSpot as a paid alternative to WordPress, but let’s get specific so you know where they stand financially. HubSpot’s pricing system starts at a mere $200/month for basic users. For the lucky start-ups out there, that may not sound like much, but it’s just the start. From there, you pay $.10 per email list contact you’ll bring plus annually generated new leads, to be paid per thousand contacts. So you’re starting small and that’s still not a big expense, right? Next up is the required “Inbound Success Training,” for which you’ll doll out another $2,000. And if that’s not too much for you yet, your monthly charge is compiled annually for your convenience, so your $200/month plan will rack up a minimum of $4,400 in one fell swoop. Compare that with WordPress: zero dollars and you get your website running immediately. If you want learning materials, Google can get you all the success training you might need. 2. HubSpot Is the Devil Building off of the idea of pricing, one of the major draws of WordPress isn’t just that it doesn’t cost anything, but that it’s free – subtle, but important distinction. HubSpot is a product of capitalistic enterprise, aiming to profit from creating a paid answer to problems that can be solved for free on the internet; they have merely consolidated the answers/services. WordPress is a an open-source system, meaning that we all have equal rights to it and we’re all trying to help each other use it more effectively. People are constantly solving problems by developing new plug-ins and contributing to forums, so whatever your WP problem might be, someone is working to help out whether you know it or not. To promote it and contribute to it is to contribute to a community of users in the same situation you are in as opposed to closing yourself off through a paid private service like HubSpot. This may not be an important value for you as an entrepreneur, but it’s an important value to the vast online business community that’s growing daily. 3. Utilizing Your Resources If you’re just starting out with your online business, you need to economize as much as possible. There is, to be sure, a certain value to being able to allocate the tedium like web development, marketing and online...

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